Savoring Success: Brand Dubai Spotlights Culinary Magic at Al Marmoom Festival


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  • A Fusion of Culture and Creativity
  • Gourmet Galore: ‘Proudly from Dubai’ Market Takes Center Stage
  • Collaboration for Culinary Triumph
  • Empowering Entrepreneurs: Dubai Culture’s Commitment
  • Interactive Delight: Brand Dubai’s Culinary Guide

Brand Dubai, the creative powerhouse under the Government of Dubai Media OfficeNA (GDMO), has joined hands with the Dubai Culture and Arts Authority to shine a spotlight on the culinary innovations of homegrown businesses. This dynamic collaboration comes to life at the ‘Al Marmoom: Film in the Desert’ festival, offering a delectable fusion of culture and creativity.

Brand Dubai

Brand Dubai: A Fusion of Culture and Creativity

Dubai, known for its vibrant and ever-evolving cultural landscape, is not only a hub for architectural marvels but also a melting pot of diverse culinary experiences. The third edition of the ‘Al Marmoom: Film in the Desert’ festival, organized by Dubai Culture, stands as a testament to this cultural richness. Running from January 12-21, the festival is a key feature of the #DubaiDestinations winter campaign, curated by Brand Dubai.

Gourmet Galore: ‘Proudly from Dubai’ Market Takes Center Stage

Nineteen of Dubai’s most beloved homegrown food outlets have set up enticing pop-ups at the ‘Proudly from Dubai Market,’ creating a gastronomic haven for festival visitors. From mouthwatering savories to indulgent desserts and unique coffee blends, these outlets offer a diverse range of culinary delights. The market serves as a celebration of the city’s rich culinary tapestry, showcasing both local and international flavors.

Collaboration for Culinary Triumph

Shaima Al Suwaidi, Director of Brand Dubai, expressed her delight in collaborating with Dubai Culture, stating that the festival provides an ideal platform to enhance the recognition of homegrown businesses within the ‘Proudly from Dubai’ network. This collaboration not only spotlights these businesses but also provides them with an opportunity to connect with Dubai’s food enthusiasts, broadening their customer base and catalyzing entrepreneurial growth.

Brand Dubai

Empowering Entrepreneurs: Dubai Culture’s Commitment

Mouza Al Falasi, Project Manager of the ‘Al Marmoom: A Film in the Desert’ festival, emphasized Dubai Culture’s commitment to expanding opportunities for filmmakers and creators. The festival not only serves as a platform for showcasing diverse works but also plays a pivotal role in supporting entrepreneurs. By providing a stage for homegrown businesses, Dubai Culture aims to enhance the visibility of their products and contribute to the success of their projects.

Interactive Delight: Brand Dubai’s Culinary Guide

To simplify the exploration of the culinary offerings at the festival, Brand Dubai has unveiled a new interactive guide. This guide, dedicated to the ‘Proudly from Dubai’ network, lists all participating outlets, ensuring that festival-goers can effortlessly navigate the diverse array of culinary experiences on offer. This innovative approach enhances the overall festival experience, making it easier for attendees to discover and savor the unique offerings from Dubai’s homegrown businesses.

In conclusion, the collaboration between Brand Dubai and Dubai Culture at the ‘Al Marmoom: Film in the Desert’ festival not only highlights the city’s rich culinary tapestry but also provides a stage for homegrown businesses to thrive. As visitors immerse themselves in the diverse flavors and creations showcased at the ‘Proudly from Dubai Market,’ they become part of a culinary journey that celebrates innovation, entrepreneurship, and the vibrant cultural spirit of Dubai.

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