A new initiative has been gaining attention across the UAE, and it’s one that’s open to everyone — citizens and residents alike. The “Pledge and Commitment” programme, launched in May 2026, gives people a simple way to express their connection to the country and its values through a dedicated online platform. What started as a large in-person event in Abu Dhabi has now expanded digitally, making it easy for anyone living in the UAE to take part from wherever they are. What Is the UAE National Pledge? At its core, the initiative is an opportunity for people to publicly express…
Author: Mohan Nasre
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If your usual FIFA Club World Cup viewing plan involves a sofa and a delivery order, Topgolf Dubai would like to offer you something considerably more entertaining. The venue has set up a full fan experience for the tournament — live match screenings on giant screens, golf games running between fixtures, match-day food and drink offers, and prizes for fans who want to get involved beyond just watching. It’s the kind of event that works for groups where some people are diehard football fans and others are looking for something fun to do while the match is on. Topgolf Dubai…
If your TikTok feed has been quietly torturing you with videos of beautifully dotted cakes for the past few months, Dubai has finally answered. The viral Dot Cake is here, and you no longer have to watch other cities enjoy it from your couch at midnight. The café serving it is 1990 Matcha in Jumeirah 3 — a spot that has been building a quietly devoted following among Dubai’s matcha crowd, and which has now just given everyone an additional reason to visit. Dubai’s Matcha Obsession Keeps Getting Bigger Matcha cafés have had quite a moment in Dubai over the…
If you travel regularly between Doha and Dubai, Qatar Airways has some useful news for you. The airline is significantly expanding its operations on the route, moving from two daily flights to five daily services as summer travel demand builds across the Gulf region. The expansion is being rolled out in stages — three daily flights from June 5, a fourth from June 15, and the fifth service arriving later in the summer. At full capacity, that works out to up to 35 weekly flights between the two cities. Qatar Airways Expands Dubai Capacity The airline is operating the expanded…
Dubai had a rough few months earlier this year. Regional tensions disrupted travel plans, hotel bookings dropped, and some major events got postponed. For a city that depends heavily on tourism, that kind of disruption is no small thing. But if you were expecting Dubai to pull back or reconsider its growth plans, that is not what is happening. Instead, the city is pushing forward with an aggressive tourism strategy that includes massive events, expanded airline routes, global marketing campaigns, and continued infrastructure investment. The message from Dubai’s tourism leadership is clear: the long-term vision has not changed. The city…