Freej Fridge: Dubai’s scorching summer sun is no stranger to extreme temperatures, and this year is no exception. With the mercury pushing close to 50 degrees Celsius (122 degrees Fahrenheit) on several days already, the city is taking action to ensure the well-being of its essential workers.
Enter the Freej Fridge campaign, a collaborative effort launched by Emirati social enterprise Ferjan Dubai. This initiative aims to distribute free water, juices, and ice cream to over one million workers across Dubai.
Freej Fridge: A Cool Relief for Hardworking Individuals
The Freej Fridge targets delivery drivers, construction laborers, road maintenance workers, and others who toil outdoors under the harsh summer sun. Refrigerated vehicles stocked with refreshing drinks and frozen treats are deployed throughout the city, offering a much-needed respite from the scorching heat.
This campaign not only combats dehydration and heat stress but also highlights Dubai’s commitment to social responsibility and community solidarity. Dr. Abdulkareem Sultan Al Olama, Executive Director of the Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI), a supporter of the initiative, emphasized this by stating, “This translates the values…of Dubai and the UAE community…caring for all its members.”
How You Can Lend a Helping Hand
The Freej Fridge campaign runs until August 23rd, 2024. If you’re interested in supporting this vital initiative, Ferjan Dubai welcomes volunteers to join their efforts. By registering on their website, you can directly contribute to keeping Dubai’s workforce cool and hydrated throughout the summer.
Dubai’s Summer: Beyond the Heat
While the Freej Fridge campaign tackles the immediate effects of scorching temperatures, it’s important to be prepared for the entirety of Dubai’s summer season. The second half, starting around August 11th, brings a rise in humidity alongside the persistent high temperatures. This period is also known for the arrival of the “Koi” winds, which can lead to thunderstorms.
To navigate these changing weather conditions, staying informed is key. Consider implementing tips on beating the heat and humidity, allowing you to continue enjoying the outdoors comfortably.
A Model of Community Care
The Freej Fridge campaign serves as a testament to Dubai’s commitment to its workforce’s well-being. It’s a model of social responsibility and community care, offering a refreshing perspective on tackling the challenges of extreme summer heat. By combining community involvement with a strategic approach, Dubai is ensuring a cooler and safer summer for all.