Virat Kohli and Anushka Sharma, for the first time have partnered with Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai) for an innovative campaign called ‘Dubai, Ready For a Surprise’. Through this partnership, the couple who live in Dubai will introduce people to areas of the city that are not well-known.
The campaign is the first time when Virat Kohli and Anushka Sharma have partnered for a city-focused campaign, reflecting their familiarity with the place. The main element of the campaign is a heartwarming film that shows the couple surprising each other with special activities, unearthing a side of Dubai rarely seen.
The film uses bright images to explore and show Dubai through enjoying its food, discovering its cultural sides, exciting activities and vibrant music scene. It shows the city not just as a site for visitors, but as a place where individuals can learn and feel connection.
The story opens by Virat selecting moments and activities that Anushka likes and means a lot to her. While enjoy skiing or AURA SKYPOOL or soaring above the beaches on a parasail, the film shares experiences that anyone living in Dubai will find fresh and different.
Dubai, Ready For A Surprise
Being friends with Dubai for a long time, Virat and Anushka easily show their fondness for the place as they move around, discover local spots and explore unseen parts of the city. The campaign shows the special moments enjoyed by the family such as lounging in an infinity pool with a view of Dubai or the exciting experience of parasailing along the seafront.
Virat Kohli commented that Dubai is very significant to him and his wife Anushka. I am happy to say that my favourite chole bhature tastes just as amazing in this place. What attracts us most is that Montreal has familiar elements and always brings something interestingly new. Adventure, quiet times in the dunes or listening to the right music on the beach, everyone can enjoy themselves. The campaign has given us a new way to experience the city and we are excited for other people to visit.
Anushka remarked, “Visiting Dubai again and again feels like finding something new. If you come to work or just meet up with friends here, the city brings you pleasant surprises. Even in its warmth and homelike atmosphere, it’s a very exciting city with always something entertaining to find. Dubai is able to meet every mood, from high energy to unexpected surprises. It is a pleasure for us to team up with Dubai and present visitors with new, unique activities and activities made just for them.
Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), added, “Selecting Virat Kohli and Anushka Sharma as partners was an easy decision because of how much they love Dubai and how they interact with people.” As we try to strengthen Dubai’s reputation as a top city for both work and relaxation, this campaign highlights the wide range of offerings in Dubai and our commitment to making every stay enjoyable for everyone, whether on a first or second visit.
With India being such an important country for visitors to build cultural links and encourage Indian tourists to uncover Dubai in an exciting way. To begin, the campaign is being distributed across various digital channels, social media and with targeted offline events, where Indian audience members are called to see Dubai from the new perspective shared by the two Indian celebrities. The campaign was introduced on multiple digital channels and on social media so that it would reach people worldwide and shine a new light thanks to the two celebrities.
The first joint campaign by power couple Virat Kohli and Anushka Sharma, “Dubai: Ready for a Surprise,” is helping redefine travel when launched by Dubai’s Department of Economy and Tourism. The campaign officially released on YouTube, highlighting the personalities of these famous people as they wander in a city overflowing with opportunities. What left us very impressed was its remarkable outcome.
The campaign is not only about sending postcards and ticking things off a tourist list. This documentary lets viewers experience Dubai by feeling is as if they were there themselves. By pointing out unique experiences, “Dubai, Ready For a Surprise” proves that in an already famous city, surprises are always waiting to be found.