Honey Singh is here again, this time it is not the song that is uttering the charts but the luxurious lifestyle statement. The rap musician and music icon opened his inaugural high-end accessories brand, Yo Yo Watches, in Dubai on July 18, 2025. The collection is a limited edition in collaboration with Titan and the Dubai lifestyle label Opul and is not a simple celebrity brand release but a coming-of-age reinvention story that is all about time, endurance, and luxury.
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The Story Behind Yo Yo Watches
Honey Singh has partnered with Titan in India and the up-market label Opul in Dubai to come out with Yo Yo Watches, which narrates his story, in his words, without said lyrics. Years later, after a stint of keeping silent in the face of a majority of the people as well as facing his own personal battles, Singh came back to the spotlight; bigger, more knowledgeable and more determined.
As he says to himself: Time is mine always. The line itself is his own dedication to the period that has cured, educated and changed him. In every watch in the Yo Yo Watches collection this theme of resilience, identity and legacy can be measured out; not created mass production but a watch created as an individual metaphor.
Why Dubai? Because it is More Than a Launchpad
By taking Yo Yo Watches to Dubai, it was not all about glitz and glamour. To Honey Singh, Dubai forms a section of healing, development, and bonding. The city has been a part of his career since sold-out concerts all the way to music video shooting.
Even Singh has a home in Palm Jumeirah, but the relationship with Dubai is more than just a property there is also a sense of inclusivity, energy and unlimited ambition in the city. He went to social media, where he expressed his gratitude: Dubai launch was great and YoYo is thankful to you all. God is Great.”
From the Studio to the Showroom
Although Honey Singh has tried his luck in the business world, he has not relented in the music scene. Even days before releasing it, he released his new single 6AM that had collected more than 16.5 million views on YouTube and entered the Top 10 in trending charts. As one might figure it out, music and entrepreneurship are not drawn as two different roads the Singh needs to travel anymore, now they are rather two beats of the same turn-around song.
A Brand Built on Resilience and Reinvention
What makes Yo Yo Watches more than an addition to Singh resume is the fact that it is a milestone of his path. Having been bogged down in both personal and business setbacks in the last couple of years, this brand is a sure statement of coming out of the shadows with a vengeance as he proves to his fans that Yo Yo Honey Singh is a butter which has not completely melted after all as it shows him staying and coming out stronger than ever.
Also Read: Emirati Clothing Explained: A Cultural Guide to Traditional Attire in the UAE
FAQs
Q1. Where do I purchase Yo Yo Watches?
The watches have been introduced in Dubai and it is anticipated that the watches will be available worldwide soon. The brand will announce more information on retail or online sales.
2. Are Yo Yo Watches unisex?
Yes. The collection presents styles for both male and women style.
3. Is this the first venture of Honey Singh that is not based on music?
Yes, Yo Yo Watches is his maiden venture on lifestyle business under his own brand.