The Dubai property market has pulled it off yet again– and this time with Bollywood glamour at its heart. The Shahrukhz by Danube, the first commercial tower in the world to be named after a Bollywood star, sold its entire stock on opening day, which highlights the exceptionally high demand for high-quality commercial real estate in the city.
The 55-storey building, developed by Danube Properties and costing Dh2.1 billion, will be a prominent structure along Sheikh Zayed Road and is expected to be completed in 2029. The development, which will occupy a total area of over one million square feet, will feature 488 commercial units, with prices starting at Dh2 million.
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A Tower Built on Star Power & Prime Location
As Danube Properties noted, the overwhelming response was not much of a surprise.
This was the overwhelming reaction to the unparalleled value of the project—the best location with easy access to all major attractions in Dubai, the highest standards in the world, its facilities, and professionally designed architecture following global standards of luxury. The demand is the assurance that we have provided something very exceptional to the market.
Shah Rukh Khan, who was present at the event of the gala launch, gave his thanks and appreciation of the city. “It is an honour and a reminder of how generosity and vision can collide to see a project this big in Dubai bear my name,” he said. I have always felt welcome in Dubai—it is a city that has been constructed upon the spirit of bravery, fantasy, and the idea that nothing is impossible.
Commercial Property Demand in Dubai Heats Up
As the residential industry in Dubai has somewhat decelerated following a phenomenal five-year growth, the commercial real estate is now taking center stage.
CRC Property’s Q3 2025 Market Report revealed strong momentum:
- Total commercial sales surged 31% to Dh30.38 billion
- Office sales soared to Dh3.1 billion across 1,153 units
- This reflects an 18% rise quarter-on-quarter and a 93% jump year-on-year
- Transaction volumes grew 19% QoQ and 45% YoY
The figures show a consistent investor confidence as well as an increased demand among businesses to locate well-placed offices in the most desirable areas of Dubai.
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Amenities Designed for the Future of Business
The Shahrukhz tower not only guarantees a premium address. It will have more than 35 facilities that will enhance the experience of the executives, investors, and businesses alike. These include:
- A sky pool
- Dedicated helipad for air taxis
- Valet services
- Exclusive executive lounges
- High-end fitness and leisure facilities
It is built and designed with elements of luxury, convenience, and futuristic portability, an element that aligns with the vision of business towers in the next generation by Dubai.
A Sequel Already in the Works
In the launch gala, Danube chairman Rizwan Sajan hinted at Shahrukhz by Danube 2.0 and even larger plans in the future. Such unprecedented demand will not be long followed by a second tower- and in the skyline of Dubai, a whole chapter devoted to Shah Rukh Khan might not be long coming.
The commercial real estate in Dubai is still on the increase, and as celebrity-brand developments are coming into the market, the city is yet again seen to demonstrate why it has remained one of the most vibrant property destinations in the world.
A New Era of Celebrity-Branded Real Estate
Celebrity-branded property is not new in Dubai, but a commercial tower named after one of the most popular stars in the world is an occasion of its own. That sell-out immediately strengthens the reputation of Dubai as an international investment, innovation, and celebrity hub.
As the construction progresses and demand is through the roof, Shahrukhz by Danube will become one of the most recognizable business addresses in the emirate—and a representation of the constantly changing architectural and cultural environment of Dubai.