Mercedes-Benz has officially stepped into ultra-luxury real estate with the launch of Mercedes-Benz Places by Binghatti City in Dubai. Developed in partnership with leading UAE real estate firm Binghatti, this ambitious project is designed as a large-scale luxury residential district that reflects the premium design values of the iconic German automobile brand. With its bold architecture, concept-car-inspired towers, and world-class amenities, the project is set to redefine branded living in Dubai.
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Mercedes-Benz and Binghatti Partnership
This development marks the second collaboration between Mercedes-Benz and Binghatti, following their earlier single-tower project. However, Mercedes-Benz Places by Binghatti City is significantly larger in scale and vision. The partnership brings together Mercedes-Benz’s global reputation for luxury and innovation with Binghatti’s experience in delivering high-profile residential projects across Dubai.
The result is a master-planned community that blends automotive-inspired design with premium urban living, reinforcing Dubai’s reputation as a global destination for luxury real estate.
Project Overview and Master Plan
Mercedes-Benz Places by Binghatti City is located in the Meydan or Nad Al Sheba area of Dubai. The project spans more than 10 million square feet and will feature around 13,000 residential apartments. The development includes 12 residential towers arranged around a central landmark building.
At the centre of the project stands the Vision Iconic tower, rising to approximately 341 metres. This central tower acts as the visual anchor of the entire development. The remaining 11 towers gradually step down in height, creating a layered skyline that enhances both aesthetics and urban flow.
Each tower is named after a famous Mercedes-Benz concept car, giving the project a strong brand identity while ensuring each building has a unique theme.
Architectural Design and Inspiration
The towers are designed using Mercedes-Benz’s Sensual Purity philosophy, which focuses on clean lines, balanced proportions, and emotional appeal. Externally, the buildings feature grille-inspired podiums, chrome accents, and a refined black-and-silver colour palette that reflects the brand’s automotive heritage.
Inside the residences, the luxury theme continues with high-quality materials such as wood, leather, and polished metal finishes. Smart home technology is expected to be integrated throughout the apartments, offering residents a seamless and connected lifestyle.
The overall design aims to deliver a “city within a city” experience, where elegance, technology, and comfort come together in one cohesive environment.
Luxury Amenities and Lifestyle Experience
Mercedes-Benz Places by Binghatti City is designed to go beyond traditional residential living. The project includes a wide range of lifestyle-focused amenities catering to residents of all ages.
Planned facilities include swimming pools, modern gyms, sports clubs, landscaped parks, and dedicated family zones. A grand promenade will run through the development, supported by water features and green spaces that encourage outdoor relaxation and community interaction.
Entertainment and social amenities include a ballroom, an e-sports lounge, and exclusive leisure areas. These features are intended to create a vibrant residential atmosphere while maintaining the privacy and exclusivity expected from a luxury branded project.
Complete List of Mercedes-Benz-Inspired Towers
Mercedes-Benz Places by Binghatti City is planned as a collection of 12 high-rise residential towers, each reflecting the design philosophy of a legendary Mercedes-Benz concept car. Some of the buildings come as twin towers with shared architectural themes, while others stand independently as signature landmarks.
The first tower, known as Project Maybach, introduces the development with around 816 luxury residences. Following this are Towers 2 and 3, which take inspiration from the Vision Mercedes-Maybach Ultimate Luxury concept and collectively offer approximately 1,204 residential units.
Towers 4 and 5 are designed around the Vision Mercedes-Maybach 6 concept and together accommodate close to 1,844 apartments. At the heart of the project is Tower 6, the Vision Iconic tower, which serves as the central landmark and includes about 1,404 residences.
Tower 7 is inspired by the futuristic Vision One-Eleven concept and features roughly 1,366 units. Towers 8 and 9 reflect the performance-driven Mercedes-Benz AMG Vision theme and together account for approximately 2,692 apartments.
Tower 10 draws inspiration from the advanced and nature-focused Vision AVTR concept and offers around 1,280 residences. Completing the development are Towers 11 and 12, based on the Vision Mercedes Simplex concept, which together provide approximately 2,208 residential units.
| Tower No. | Tower Name / Inspiration | No. of Towers | Approx. Residential Units | Key Notes |
|---|---|---|---|---|
| Tower 1 | Project Maybach | 1 | 816 units | Ultra-luxury residences inspired by Maybach design language |
| Towers 2–3 | Vision Mercedes-Maybach Ultimate Luxury | 2 | 1,204 units (combined) | Twin towers sharing a premium Maybach-inspired concept |
| Towers 4–5 | Vision Mercedes-Maybach 6 | 2 | 1,844 units (combined) | Elegant grand tourer-inspired architecture |
| Tower 6 | Vision Iconic | 1 | 1,404 units | Central landmark tower, approx. 341 metres tall |
| Tower 7 | Vision One-Eleven | 1 | 1,366 units | Inspired by the futuristic One-Eleven concept car |
| Towers 8–9 | Mercedes-Benz AMG Vision | 2 | 2,692 units (combined) | Performance-focused AMG-inspired residential towers |
| Tower 10 | Vision AVTR | 1 | 1,280 units | Futuristic and sustainability-inspired design |
| Towers 11–12 | Vision Mercedes Simplex | 2 | 2,208 units (combined) | Retro-modern inspiration from the Simplex concept |
Location Advantages and Connectivity
The project’s location in the Meydan area provides excellent connectivity to key parts of Dubai. Mercedes-Benz Places by Binghatti City is located about eight minutes from Burj Khalifa and around ten minutes from Dubai Harbour.
This central positioning makes the development attractive for both end-users and investors, offering easy access to business districts, entertainment hubs, and major road networks.
Construction Timeline and Current Status
Mercedes-Benz Places by Binghatti City was officially launched in mid-January 2026. Ground-breaking activities have already begun, and construction is expected to be completed in phases over approximately three and a half years.
As of early February 2026, official pricing details have not yet been released. However, given the scale, branding, and location of the project, it is expected to be positioned firmly within Dubai’s ultra-luxury real estate segment.
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Why Mercedes-Benz Places by Binghatti City Is Significant
This project represents a major step for Mercedes-Benz in extending its brand beyond automobiles into luxury living spaces. It reflects the growing trend of branded residences, where global luxury names influence architecture, design, and lifestyle experiences.
For Dubai, the development strengthens its status as a global hub for innovative and high-end real estate projects. With its concept-car-inspired towers, premium amenities, and strategic location, Mercedes-Benz Places by Binghatti City is set to become one of the city’s most talked-about residential landmarks in the coming years.