The collaboration between TerraPay and Dubai Duty Free (DDF), which stands as the world’s largest single airport retailer will improve the commercial experience of 100 million travellers. Customers can now shop at DDF through their home-based digital wallet payment systems that provide universal accessibility across payment solutions.
Through its partnership with Dubai Duty Free (DDF) TerraPay can reach over 3.7 billion mobile wallets across its payment network. The implementation of digital wallets within DDF’s payment ecosystem enables the company to offer buyers a seamless payment experience together with its present transaction methods.
Digital wallets will become prominent in worldwide payment transactions in 2025 since they will control 52% of all electronic commerce purchases and 30% of retail sales made through points of sale. Cross-border payments using digital wallets currently comprise 35% of the total transactions this year because consumers value speed and accessibility. Digital wallet platform TerraPay has integrated with top mobile money operators Airtel Money, M-PESA and MTN MoMo thus enabling users from these platforms to shop at Dubai Duty Free stores digitally.
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Founder and CEO Ambar Sur from TerraPay expressed his positive outlook about the partnership because it enables better digital wallet transactions in Dubai International and Al Maktoum International Airport. Sur declared that TerraPay’s infrastructure enabled quick and transparent payments together with new payment methods that boosted processing speed. The launch of TerraPay’s Wallet Interoperability Council happened concurrent to this partnership for extending wallet interoperability across borders while enabling smooth cross-border transactions.
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Ramesh Cidambi the Managing Director of Dubai Duty Free showed commitment to making multiple payment options available to his customers once more. The Managing Director of Dubai Duty Free declared that the retailer maintains its leadership position by using technology with strategic partnerships for delivering maximized customer experiences. Through TerraPay the payment acceptance systems have expanded into underserved areas thus creating new opportunities for financial inclusion according to his statement.
Daniel and his million-dollar partnership based on strong strategic alignment are preparing to maximize their impact on retail transaction operations. The partnership seeks to transform financial processing by emphasizing accessible innovations which will deliver better efficiency and convenience in transaction operations.
Strategic partnerships between companies demonstrate both market flexibility of the industry while showcasing the transformative power they bring to future global commercial developments. Business collaboration through this alliance establishes new benchmarks for creating sustained economic advantages between consumers and the broader market.