First-Ever Baby Expo 2024: A One-Stop Shop for Parents and Parents-to-Be


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Calling all expecting mothers, new moms, and dads – Dubai is gearing up for a monumental event! The inaugural Baby Expo, the first international baby, toddler, and maternity exhibition in the Middle East, is set to take place on Friday, May 24th, and Saturday, May 25th, 2024, at the Dubai World Trade Centre. This one-stop shop promises a comprehensive and exciting experience for parents and parents-to-be, offering everything you need to navigate pregnancy, early childcare, and parenthood with ease.

Baby Expo

Curated by Industry Leaders

The Baby Expo boasts an impressive list of collaborators, including leading brands from the baby, mother, and toddler industries. From baby care giants like Aveeno Baby® and Johnson’s Baby® to parenting partners like Babyshop and healthcare experts from King’s College Hospital Dubai, the Expo brings together a powerhouse of expertise under one roof.

Shop, Learn, and Be Entertained

Spread across a vast 10,500 square meters, the Baby Expo anticipates over 10,000 attendees across two days. Get ready to explore a haven for parents, featuring over 150 global brands showcasing thousands of innovative products for mothers, babies, and early years. Whether you’re looking for essential supplies, the latest baby gear, or simply inspiration, the Expo has it all.

But the Baby Expo isn’t just about shopping! Attendees can take advantage of exclusive discounts and special promotions available only during the event. Additionally, exciting new product launches and demonstrations of cutting-edge technologies in the baby and childcare space are sure to spark your interest.

Empowering Parents Through Knowledge

The Baby Expo goes beyond just products. The Mumpreneur Collective conference aims to empower female entrepreneurs who are also navigating motherhood. This dedicated forum features a stellar line-up of speakers like entrepreneur Joelle Mardinian and Qidz app founders, offering invaluable insights on starting and scaling businesses, tackling mom guilt, mastering marketing strategies, and achieving financial independence.

Expert Guidance for Every Step

The Expo understands the importance of expert advice, especially for new parents. Distinguished speakers, including parenting experts Julie Mallon, Amanda Jenner, Dr. Elena Andrioti, and Dr. Rafif Tayara, will offer invaluable sessions on various aspects of pregnancy and early parenthood.

King’s College Hospital Dubai is also hosting its dedicated two-day conference, featuring informative sessions and interactive workshops led by their team of OBGYN doctors, midwives, pediatricians, and healthcare professionals. This conference is a fantastic resource for expectant parents seeking comprehensive guidance on preparing for childbirth and parenthood.

Endless Fun for the Whole Family

It’s not all business at the Baby Expo! The event promises a spectacular lineup of entertainment designed for the entire family. Children will be enthralled by the Magic Phil show, while soft play areas, sensory activities, arts and crafts, baby massage sessions, face painting, and games will keep them engaged. Parents can relax and connect with other families while their little ones are entertained.

Don’t miss out on the chance to grab mystery goody bags filled with exciting vouchers and samples!

Securing Your Spot at the Baby Expo

Tickets to the Baby Expo are now on sale! You can purchase them online through,, or in-store at any Virgin Megastore across the UAE.

The first-ever Baby Expo promises to be a landmark event for parents and parents-to-be in Dubai. From a comprehensive shopping experience to insightful learning opportunities and engaging entertainment for the whole family, this event has something for everyone. So, mark your calendars and get ready to embark on a journey of discovery and fun at the Baby Expo!

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