Shah Rukh Khan has a new tower in Dubai with his name on it, and buyers wasted no time. Danube Properties says it has sold every penthouse at Shahrukhz Residences in Dubai Maritime City. Each unit was priced at around Rs 50 crore. The project was unveiled on November 11 at Coca-Cola Arena, in front of a big crowd and a lot of cameras.
A Launch That Felt Like a Bollywood Show
Shah Rukh Khan came with his wife, designer Gauri Khan, and Danube Group founder and chairman Rizwan Sajan. Adel Sajan, the group’s managing director, was there too. Filmmaker Karan Johar hosted the evening, and it soon felt like a live episode of his chat show, with quick questions, cheeky replies and lots of laughter.
Shah Rukh also danced on stage to a song from his upcoming film King, and he tried his famous pose with Rizwan Sajan. The couple matched in black outfits, which fans loved. Reality stars Bhavna Panday and Maheep Kapoor were among the guests.
Why Shah Rukh’s Words Stood Out
The most talked-about moment was not the dancing. It was when Shah Rukh spoke about what a home means to him. He explained that a house can become your identity and an emotional investment that goes far beyond money.
He said he feels like owning a home in every city he visits, but his kids remind him that he cannot do that. He believes this longing comes from not having a proper home as a child. Even buying Mannat, his famous sea-facing house in Mumbai, was a decision made with the heart.
He also said it was humbling to know that families would buy homes carrying his name. His advice to dreamers was simple: think big, believe big, and trust yourself.
What You Get at Shahrukhz Residences
This is a 56-storey tower, and Danube calls it a lifestyle-led project. It will have more than 40 amenities for fitness, wellness, recreation, and social life.
The highlights include a private yacht for residents, an infinity pool with views of the skyline and waterfront, and a glass-walled gym with panoramic views. The rooftop King’s Club will work as a social and entertainment space. There are also sports facilities, cycling and jogging tracks, aqua-themed play areas, and a daycare centre, so people of all ages are covered.
Prices, Payment Plan and Handover
Here is a quick look at the main facts.
| Detail | Information |
|---|---|
| Location | Dubai Maritime City |
| Starting price | AED 1.65 million |
| Home types | Furnished studio, one, two and three-bedroom apartments, plus penthouses |
| Penthouse price | Around Rs 50 crore each, all sold |
| Payment plan | 30:70 |
| Expected completion | Fourth quarter of 2029 |
The 30:70 plan means buyers pay 30 per cent during construction and the remaining 70 per cent when the home is handed over. For many buyers, this spreads the cost over several years.
Gauri Khan Designed the Penthouses
Gauri Khan designed the penthouses, and she shared on Instagram on October 20 that this project was close to her heart because it carries Shah Rukh’s name. She wanted to give the feeling of living in a mansion inside an apartment without losing comfort or practical use.
The penthouses have custom Italian-branded furniture, large living rooms, statement kitchens, and views of the blue water. At the launch, Gauri joked that designing Mannat was easy because everyone at home usually agreed with her choices.
A Second Sell Out for the Same Team
This is the second time Shah Rukh and Danube have worked together. The earlier Shahrukhz commercial tower also sold out completely on its launch day in 2025. So the new residential tower continues a strong run for the partnership.
Cricketers are getting interested too. Suryakumar Yadav and his wife, Devisha Shetty, announced that they had invested in a home here, which you can read about in this report on Suryakumar Yadav buying a luxury home in Dubai. If you want the background story of the brand, here is how Shah Rukh Khan got Shahrukhz by Danube, a tower named after him in Dubai.
What Comes Next for Shah Rukh
On the film side, Shah Rukh is waiting for the release of King, directed by Siddharth Anand. It is his first on-screen project with his daughter Suhana Khan. The film will arrive a week after Marvel’s Avengers: Doomsday and Dune: Part Three, which are both set for December 18.
A Few Things Buyers Should Remember
A star name and a big launch can create excitement, but a home is a long-term choice. Anyone thinking about buying should check the payment schedule, the developer’s record, and the exact handover date. Since completion is planned for late 2029, buyers should be ready for a wait, and they should read all contract details with care.
For many people, though, this launch is about more than numbers. It shows how much Dubai’s property market attracts global celebrities, investors, and families who want a place in the city.
The Human Side of a Luxury Launch
The evening was full of dance, jokes, and star power. Yet the part people will remember is the simple message behind it. Shah Rukh Khan travelled to Dubai to launch a luxury tower, and he ended up talking about the plain wish to have a place you can call home.
That feeling is something most people understand, whether the home costs a few million dirhams or Rs 50 crore.