If you’re in Dubai today and you’re a Salman Khan fan, you might want to clear your schedule. The Bollywood star is in town for a fan meet-and-greet at Beautyworld Middle East, the region’s biggest trade fair for beauty and fragrance.
Khan is appearing as the chief guest for the official launch of Kenz de Rasasi, a brand new fragrance house from Dubai-based Rasasi Perfumes, and it’s all happening at Dubai World Trade Centre.
Here’s everything you need to know if you’re planning to head down.
When and Where
According to Rasasi’s own Instagram post, the meet-and-greet kicks off at 1.30 pm today, Tuesday, October 6, at booth Z6-A12. The official press release, though, lists the actual launch starting slightly later, at 2 pm, at the same booth.
If seeing Salman Khan in person is the goal, it’s probably smart to get there well before 1.30pm; these things tend to draw a crowd fast.
As for the booth number, “Z6” simply refers to Za’abeel Hall 6, one of the main exhibition halls at Dubai World Trade Centre.
When: Tuesday, October 6, from 1.30 pm (official launch at 2 pm)
Where: Booth Z6-A12, Za’abeel Hall 6, Dubai World Trade Centre
Price: Visitor registration required (details below)
What’s Happening at the Booth
Khan will be joined by Anis Abdul Razzak, owner of Rasasi Perfumes and chairman of AAR Group, to officially unveil Kenz de Rasasi.
The new brand is bringing eight fragrance collections to the fair, each with its own custom bottle design and packaging, clearly aimed at pulling in a younger, more international crowd.
As for what exactly happens during the meet-and-greet itself, whether that means photos, autographs, or just a quick appearance, Rasasi hasn’t confirmed any specifics yet.
How to Get In
Just a heads up, Beautyworld Middle East isn’t your typical public event. It’s a trade fair, mainly built for people working in the beauty, fragrance, and wellness industries. So if you want to attend, you’ll need to register in advance through the official Beautyworld Middle East website.
The fair runs from October 6 to 8, open daily from 10 am to 6 pm.
Also Read: Kareena Kapoor Khan Set to Bring Her Iconic Star Power to the IIFA 2027 Stage!
How to Get There
By Metro: Dubai World Trade Centre sits right on the Dubai Metro Red Line. Hop off at World Trade Centre station and just follow the signs to the exhibition halls. Honestly, on a day like this, the Metro is probably your safest bet to avoid getting stuck in traffic or parking chaos.
By car: There’s paid parking available on site, but it tends to fill up fast during big exhibitions like this one, so give yourself extra time if you’re driving. The venue sits on Sheikh Zayed Road, right next to the Za’abeel area.
By taxi: Taxis and ride-hailing apps can drop you off right at the exhibition entrances. Just ask your driver to take you to the Za’abeel Halls entrance to land as close to the booth as possible.