The most exciting shopping season of Dubai has officially begun—and it’s bigger than ever. The UAE National Day long weekend is here, and so is Dubai’s five-day retail event, featuring incredible deals across the city. Formerly known as the 3 Day Super Sale (3DSS), it’s even better this year, running through the 54th Eid Al Etihad holiday—from November 28th to December 2nd.
With discounts of up to 90% across 500 brands, shoppers are getting ready to pack their bags, get energized with caffeine, and embark on a unique retail marathon. Organized by the Dubai Festivals and Retail Establishment (DFRE), this mega sale combines great offers with entertainment, giveaways, and the chance to win big—turning the National Day break into a celebration of both shopping and savings.
24-Hour Shopping Marathon at Dubai Festival City Mall
The excitement begins on November 28th at 10 AM, when Dubai Festival City Mall kicks off a 24-hour, non-stop shopping marathon. Expect:
✔ Exclusive deals you won’t find elsewhere
✔ Laser shows and live entertainment
✔ Surprise in-mall activations to keep the energy high
And if you arrive early, the rewards are even better.
Opening Day Perks: Ready, Set, Save!
Here’s how to make the most of Day 1:
First 500 shoppers:
Receive a premium goodie bag featuring products from Kiehl’s, Watsons, and Bath & Body Works
BLUE loyalty members:
10X points on spends of AED 1,000+ all day long
Flash Sales:
From 3 pm to 10 pm, with limited-time price slashes
Late Night Entertainment:
Between 10 pm and 11 pm, Virgin Radio presenters will host fun competitions and giveaways
Big Car Giveaway:
From 11 am to 9 pm, spend AED 300 to enter the draw for a brand-new Toyota Urban Cruiser, plus the first 500 entries score an extra goodie bag
After the marathon, the mall resumes regular opening hours on November 29, but the sale continues citywide.
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City Centre Deira Joins the Fun with Big Anniversary Wins
Adding to the retail buzz, City Centre Deira is bringing its 30th Anniversary celebrations into the mix with a Shop & Win promotion.
Shoppers can stand a chance to:
- Win 30,000 SHARE points daily
- Drive away with a brand-new JAECOO J8
Whether you’re chasing luxury labels, budget-friendly steals, or rewards-packed incentives, this year’s National Day sale has something for everyone.
Celebrate & Save Big This National Day
From mega discounts to exciting raffles and festival vibes at every turn—this year’s extended 3DSS is set to deliver one of Dubai’s most memorable shopping seasons. So, lace up your comfiest shoes, plan your hit list, and get ready to dive into five days of pure retail delight.
This 5-day mega sale is the perfect way to celebrate UAE National Day—whether you’re scoring festive fashion, prepping for gifting season, or upgrading your gadgets. Starting from November 28 to December 2, with discounts up to 90% and sales across 500+ brands.